VMIX lands NASA as OVP customer

Online video platform VMIX will be the launching pad for NASA's multimedia content on the agency's www.nasa.gov website, the San Diego-based company announced.

The customer win is a big one for the OVP, which has been ramping up its sales and marketing effort since turnaround specialist Pat Burns took over as CEO and president in May. In an interview with FierceOnlineVideo at the time, Burns said the company was going to juice up its marketing efforts and expand into other segments in addition to its strong suit, providing platforms for media.

The company said it was chosen because its platform simplified workflow across NASA multiple divisions. eTouch Systems, which is the prime contractors for NASA's public web portal, said the move to VMIX would make it easier for NASA to grow its video presence.

"With the entire Agency submitting video in different formats, and being sent to us using different tools, our video workflow had become labor intensive, unwieldy and definitely not suited to the growth of video that NASA expects in coming years," said eTouch CEO David Valliere. "NASA contributors now all use a single tool to upload media to a central account, which is a big win."

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