VRV announced that SVOD Mubi has been added as a new channel partner for its service, bringing along its slate of curated films.
Mubi, similar to Turner’s FilmStruck, offers cult, classic, independent and award-winning films. During November and December, the service will include a Jean-Luc Godard retrospective, the premiere of director Gary Walkow’s “Radio Mary,” “The Trip,” Spike Lee’s “Passing Strange,” and “This Is Spinal Tap.”
“Mubi is an exciting addition to bring to our community, as we share a commitment to bring fans deeply engaging and immersive content experiences. We’re excited to work together to grow the passionate fandom for Mubi’s high-quality films from a global perspective,” said Eric Berman, head of business development at VRV, in a statement.
Mubi’s standalone subscription service costs $5.99 per month or $47.99 for one year.
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The addition of Mubi follows the recent inclusion of CuriosityStream as a channel partner on VRV.
Earlier this month, Mubi revealed that it now has 1.5 million registered users and more than 1 million monthly active users.
Arlen Marmel, general manager for VRV (pronounced “verve”), said that most of the monthly active users are not premium subscribers, but he seemed pleased with the progress.
“We’re really happy with the way we’re scaling,” said Marmel, adding that VRV is seeing good consumption on average.