Walmart to help push UltraViolet; Verizon, Redbox JV to launch in August

More news from Fierce:        

> Walmart employees could soon be helping customers start UltraViolet accounts and add DVDs they already own to their UV locker for a small fee, as efforts to rev up consumer awareness of the slow-moving "proof of purchase" vehicle move into a higher gear. Article

> Verizon's joint venture with Redbox is launching in August, CFO Fran Shammo said during the Deutsche Bank Media & Telecom Conference. Article

> Look for Time Warner Cable to expand a usage-based pricing option for high-speed Internet access nationwide, if a program that offers $5 monthly discounts to light Internet users in southern Texas doesn't spark a backlash. Article

> Limelight Networks has named Thom Poole as its international marketing director. He is responsible for all marketing operations in Limelight's EMEA and Asia Pacific regions. Release

> Cloud-based encoding company Encoding.com is reworking its client interface, and is seeking input from usres on how to make it better. Website

And finally... A St. Petersburg, Fla., high school sign promoting a recent literacy event for parents apparently wasn't spell-checked, advertising a "Laeping to Literacy Night" at the school. Article

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