Warner, Netflix working on original content; Shazam boosts second screen

More online video news from across the World Wide Web...

> Contrary to appearances, all Netflix news is not bad news. Warner Bros. Television says it's producing original programming earmarked for Netflix and "other video-on-demand services." Story

> Some might think second screen viewing is a passing whim and set-tops are the past and the future of video presentation, but Shazam Chief Revenue Officer Doug Garland isn't among them. Story

> It seems like it's one step forward, two steps back for Netflix, which got a 35-page "glum" analysis from Macquarie Securities analysts Tim Nollen and James Kopelman. Story

> TelVue has released new technology that it says offers "new functionalities to enhance the online video experience for users of TelVue's video streaming service." News release

> Jivox said it plans to integrate Nielsen Online Campaign Ratings--a demographic audience engagement metric--into its interactive video technology platform. News release

And finally… amid all the euphoria about online video, new analysis from IHS Screen Digest throws up warning flags that the cost of delivering streaming video could squelch a big rollout. Story

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