The Washington Post will launch a political channel online starting this summer as part of a "more immersive, interactive video experience," Executive Editor Marty Baron told the paper's staff in a memo.
Baron wrote that the channel would feature "programming… produced in collaboration with the politics reporting team and will include hundreds of easily watchable clips organized into shows totaling over 30 hours per month," a Huffington Post story said.
The newspaper plans to get its content from its print newsroom, where the old axiom of having a face for radio and a voice for print will apparently be tossed aside as reporters and commentators alike appear on programs.
The Baron memo called the move a "significant expansion" of the Post's present online video efforts, which include a nightly news show. During the 2012 elections, it also featured videos. The videos will get extra legs, as they are also "featured prominently on the homepage and within articles."
The effort will be the domain of Andy Pergam, who will "work closely with Kevin Merida, Steven Ginsberg and the politics team," Baron wrote. "He'll also work closely with Steve Schiffman, former president of National Geographic Channels and the consultant who developed the business plan for the project."
- the Huffington Post carried this story
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