'Weak' TV shows fare better on social media, study finds

Social media may boost TV shows that score weak on traditional TV ratings. A new study by Engagement Labs that measures social data for online and offline conversations (word of mouth), found that series on Fox, ABC, NBC and other broadcast networks that have middling to low traditional TV ratings do well in terms of engagement scores. For example, Scream Queens, a Fox show that has a 1.47 rating in the 18-49 age demographic, has the best overall engagement rates across three major social media platforms: Facebook, where it scored 96.92 on the study's scale, Twitter, with a score of 94.59, and Instagram, with a 97.22 score. See this MediaPost article