Israel-based startup WebTView said its client-side WebTView Accelerator, which debuted at the 2010 CES show, has reached speeds up-to x36 faster than direct video streaming or download. The WebTView Accelerator is a client-side embedded footprint (55KB) software module that enables smooth over-the-top HTTP video streaming; it can run on every connected device, including connected TVs, Digital Media Players, connected Blu-ray/DVD Players, tablets, mobile devices, routers, and access points.
"Our ideal customer for this product would be vendors that provide connected devices such as connected TVs, digital media players, OTT STBs, gaming consoles and even routers, that would like to ensure that their consumers get the maximum bandwidth required for the application that they run," Gilad Brand, WebTView marketing VP told FierceOnlineVideo. "These can be video players on any device that get a stream of video from any content source, web browsing to video web portals such as YouTube, Hulu and others."
The company has shown that by integrating the geographically independent WebTView Accelerator into connected devices, video content delivery cost can be dramatically reduced and video content can be hosted in a cost-effective way, or can use a cost-optimized CDN without compromising on user experience. The WebTView Accelerator can be used in conjunction with Progressive Download or Adaptive Streaming technologies in order to achieve faster startup and better picture quality.
"Over-the-top video content delivery has been gaining ground during the past year as new connected devices were introduced and as more content providers have started to realize the huge potential market for their content--as well as the high content delivery cost," said Eli Fux, WebTView's CEO and co-founder. WebTView, which launched in 2007, will demonstrate the WebTView Accelerator--and a new product set to be released this month--at OTTCon West in San Jose next month.
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