Week in research: Facebook videos garner more engagement than YouTube links

Facebook videos garner more engagement than YouTube links: A recently released study by Socialbakers monitoring 3,684 YouTube links and 458 videos uploaded directly to Facebook over 6 days showed the Facebook videos have a 40 percent higher engagement level than YouTube links. Although videos from both sites received roughly equal likes and shares, there were twice as many comments on the Facebook videos as the YouTube links. "[The Facebook videos] could be performing better because they are not only limited to Facebook posts; they are also available in the Fan Page video gallery where users can interact with the videos whenever they feel like it," suggested Socialbakers. Study

Image courtesy of Socialbakers

Google Sites dominates comScore video ad measurements: Digital video monitoring company comScore released its monthly Video Metrix service on Thursday, showing that 178 million Americans viewed 33 billion online content videos in the month of February. On the advertising side, consumers watched 9.9 billion ads, with Google Sites again dominating the ratings, generating an "all-time high" of 2.2 billion ads. comScore also noted that 83.3 percent of Internet users in the United States watched video online, that average online video ads were .4 minutes long and average online content videos were 5.6 minutes long. Article

Online video and TV primetime now coincide directly: TubeMogul found in its quarterly report on U.S. programmatic video advertising that online video primetime now correlates directly with TV primetime, from 8 p.m. to midnight. According to the study, daily ad impressions hit a high at 11 p.m., garnering 4.5 percent of the total daily views. "The most significant finding is that viewers are far more likely to remember a brand message--and plan to act on it--during traditional primetime hours (between 8 p.m. and midnight). Perhaps watching in a relaxed setting (i.e. on the couch at home) instead of in the office makes viewers more captive," reported TubeMogul. Study

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