What's in the cards for online video in 2011?

Jim O'Neil

If it's January, it must be time to make predictions for what's likely to be the big news in Online Video for 2011.

The OV space in 2010 went through a transition, a metamorphosis actually, as it moved from the realm of early adopters to a much broader constituency with the help of high-profile device introductions, like Apple TV and Google TV and the surge in popularity of Netflix.

But that surge in popularity means 2011 might be seen as put-up-or-shut-up time for online video.

Will publishers be able to monetize their content online? Will the OVP segment finally consolidate? Can distributors continue to get premium content at bargain prices? And, if they can't, will some rising stars, like Netflix, finally fall back to Earth?

O, crystal ball...Check out my predictions here. -Jim

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