While Netflix and Amazon are offering increasingly robust libraries of 4K content for their streaming customers, and Roku launched a new 4K-compatible device, pay-TV operators are once again falling behind the innovation curve. Since January of this year, there has been little movement on the 4K front in the industry segment, other than vague promises of 4K-capable set top boxes and an anemic level of archival content.
Why has the push toward 4K content and capability stalled in the U.S. pay-TV market? FierceCable explores some of the reasons, such as cost and consumer demand.
Check out the special report here.