Will Netflix tier content?; March Madness on Demand adds iPad app

> Netflix's dependence on content from Liberty Media's Starz unit was a topic of discussion among attendees at this weeks OTTCon in San Jose who collectively believed that any renewal deal would cost considerably more than the estimated $30 million the company paid back in 2008, and that, as a result, the service would either look elsewhere for content or create new content tiers to help defray its cost of content acquisition. Article

> It's that time of year again. Even though the Midwest's permafrost hasn't retreated, March Madness-the NCAA's tournament to determine the nation's top college basketball team--is just around the corner and CBS Sports, Turner Sports and the NCAA are promising fans expanded options for online viewing, even promising an iPad app. Article

> While the market for online video advertising is maturing, it remains difficult for smaller businesses to make money from their video content.  Intergi Entertainmentis looking to solving this problem with the launch of Playwire, the first online video platform that makes it easy for anyone to make money with online video advertising. Release

> AOL is continuing its efforts to add new online video content to its website, announcing a deal today that will have Queen Latifah act as executive producer, and also star, in a variety of original video web series to be featured across AOL's network of sites. Article

> Canadian cable company Shaw Communications has uttered the "A-word," as in a la carte programming, saying it's listened to customer requests and is introducing the "Shaw Plan Personalizer," that will allow subscribers to select only the features they want. Article

> College basketball fever hits this month as the NCAA Men's basketball tournament brackets are announced and fans go crazy researching teams and players for their top pool "winning picks." A PC Tools survey of 1,000 U.S. adults shows nearly one in four Americans report they are online while watching basketball on TV, with men watching up to three hours a day of sports games or highlights on their computers. Release

> The BBC is set to start serving up 3D content, working with Sony to present the finals of this year's Wimbledon tennis tournament in stereoscopic 3D. The Beeb said it plans to offer the content globally and to show it in movie theaters in the United Kingdom, just as CBS did with last year's NCAA Men's Basketball tournament final between Duke and Butler. Article

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