Wowza adds live streaming to cloud services package

LAS VEGAS--Online video streaming services provider Wowza is targeting value-conscious providers with its latest cloud-based streaming solution. Wowza Streaming Cloud and the pro version of its Streaming Engine software will give companies of all sizes an economical entry point to provide live streaming to their audiences.

The company said in a release that the service gives providers a scalable solution in which they pay only for what they need. Combined with Wowza Streaming Engine Pro, "customers pay one price per server, which includes unlimited transcoding, nDVR and DRM functionality. Wowza Streaming Cloud customers can access all available features and easily scale up and down as their audience size and frequency of streaming fluctuates," according to the release.

The service also features adaptive bitrate streaming; a mix-and-match capability that allows customers to either keep some components of the process in-house or totally outsource them; content and branding control; and flexible APIs to allow for further customization. Wowza customers can also stream live video directly from cameras or encoders without the need to add infrastructure.

Wowza's product shines more light on the growing reliance on cloud services by OTT providers whose viewers are demanding more options. Offering a live-streaming capability also opens up opportunities for content providers that previously didn't have the resources to add this component.

The new cloud service also served to highlight Wowza's latest integration of its Wowza Streaming Cloud software with Sony's remote-operated SRG-300SE PTZ camera--which enables companies to capture and stream content, such as sporting events, live.

For more:
- see the release
- and this Sony-Wowza announcement

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