Wowza bakes ‘Ultra Low Latency’ into its streaming cloud service

Global data network. Image: Pixabay
Wowza is using the WOWZ video transport protocol and WebSockets to reduce time-to-first-frame and end-to-end latency.

Wowza Media Systems is launching a new “Ultra Low Latency Service” as a part of the Wowza Streaming Cloud platform and promising global streams with less than two seconds of end-to-end latency.

“Our new Ultra Low Latency Service makes it possible to deliver consistent user experiences around the world, with streams that start instantly, don’t buffer and rarely drop—regardless of existing network conditions,” said Dave Stubenvoll, CEO and co-founder at Wowza Media Systems, in a statement. “Unlike legacy networks, our new platform is designed to deliver at the speed needed for the next generation of applications and services, so it doesn’t cache and won’t artificially inject latency based on demand or scale.”

Wowza is deploying the service on Microsoft Azure data centers and outfitting its platform to detect the closest ingest point and deliver through a unified network. Wowza is also using the WOWZ video transport protocol and WebSockets to reduce time-to-first-frame and end-to-end latency.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Wowza is also offering real-time monitoring and self-healing functionality, which it said will allow it to offer “enterprise-level redundancy, stability and uptime.”

RELATED: Fox Sports Go executive says latency is still the No. 1 complaint with online video

Video streaming continues year after year to take up a bigger chunk of global web traffic, and for companies looking to cash in the customers’ appetite for video on demand, user experience is crucial.

Clark Pierce, senior vice president of TV Everywhere for Fox Sports Go, said during a panel at Streaming Media East earlier this year that latency is still the main gripe for online video consumers.

“We are acutely in touch with users and latency is the No. 1 complaint,” said Pierce, adding that social media monitoring is making the gap even more glaring.

Read more on

Suggested Articles

AT&T’s pay TV platforms including DirecTV, U-verse and AT&T TV Now will get to keep ABC, ESPN and other channels after reaching a new retrans consent…

Disney+ has opened up pre-orders for U.S. consumers and promised that those who sign up early will be among the first to get access to the streaming service.

Roku and Innovid are partnering on a new analytics solution to measure daily demographic reach and frequency on TV campaigns run across the Roku platform and…