Xbox courts non-gamers with music, video app appeal

Microsoft has seen challengers to its game console come and go over time, but it has pushed hard to reach the head of the pack with gamers. Now, it's working to do the same thing with consumers who are seeking a connected device that allows them to consume streaming videos and music; the company slowly has launched nearly two dozen apps for its console that makes it easier to listen to music and watch online content from sources like, HBO Go, ESPN, Hulu Plus, Cinema Now, YouTube and Netflix. But, with a price tag for its base model of $200 and another $60 annually for an Xbox Live Gold membership, which is required if you want to use those apps--not to mention its significant footprint compared to Roku and Apple TV--will non-gamers take it seriously? Article