Yahoo acquires Rayv to bolster online video; ANA to study online advertising fraud

Online video news from across the Web:

> The Chernin Group and AT&T made their first purchase since creating a $500 million investment fund, buying the Creativebug crafting website. Story

> Yahoo acquired online video startup Rayv in another move to bolster its own OTT service. Story

> Sci-fi thriller Extant debuted for streaming on Amazon Prime four days after it premiered on CBS. Release

> Cineplex will use DeluxeOnDemand as a key technology component of its online video rental and sale unit. Release

> Hearst launched its first SVOD service, the Cosmopolitan-branded CosmoBody, which charges $9.95 per month for workout and lifestyle programming. Story

> The Association of National Advertisers (ANA) has recruited 30 of its members and partnered with White Ops in a month-long study of digital ad fraud, hoping to develop steps to combat the problem. Story

> Roku and Chromecast are going head-to-head in the streaming device race, as Apple TV lags. Story

> The House of Representatives passed the Permanent Tax Freedom Act, setting the stage for Senate approval of the bill which would prevent state and local taxes from being applied to Internet access costs. Statement

> Scripps Networks is trying to shake up the advertising marketplace by pitching "C-Zero" ads that are guaranteed to air either live or the same day as a television program, rather than within three or seven days (C-3 or C-7). Story (sub. req.)

> Apple has teamed with IBM to bring enterprise apps to its iPhone and iPad and to support enterprises with AppleCare service. Story

> Thinking of cutting the cord? WSJ's Geoffrey Fowler explains it all to you. Story

And finally… The voice of Hulu, Dave Fennoy, is no more after the voice actor was let go by the provider last week. Story

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