Yahoo Connected TV aims to grow installed base

Over the last year or so, Google (NASDAQ: GOOG) TV has been getting all the headlines, but a much older Web-based TV platform, Yahoo (NASDAQ:YHOO) Connected TV, continues to have much more actual market impact than Google TV. The Yahoo platform is on eight million connected devices so far and is aiming for 16 million by the end of the year.

Google's not-so-secret weapon is its Android app store, which early versions of Google TV failed to exploit, but certainly will be a factor in the future. Yahoo may not be able to match that, but GigaOM reports that it has a well-established advertising support system, and if there is one thing broadcasters and advertisers want out of the future of TV, it's some assurance that their traditional money-making ad channel continues to thrive.

For more:
- read this GigaOM story

Related articles:
Apple is rumored to be pursuing its own connected TV
Yahoo! reportedly is a suitor for Hulu

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