YouTube and DreamWorks Animation introduced a new series called "YouTube Nation," a daily look at the top trending videos on the site. The show began its run on Tuesday. Variety had reported last week that its introduction was imminent.
"YouTube Nation" isn't YouTube's first attempt at original programming. Though the Google-owned (Nasdaq: GOOG) site generally lets its content "creators" handle developing and shooting material, YouTube once worked with a company called Embassy Row on a similar project called "Poptub."
According to TubeFilter, the show will be shot, and made available, in the higher-resolution 4K format using Google's VP9 codec.
If successful, the show could attract more and larger advertisers to the site. A report last year from analysts at the bank Needham & Co. suggested that premium online-video content could help platforms like YouTube capture a far greater share of the total video ad market, including traditional TV ads.
For more:
- Variety had this report
- TubeFilter had this report
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