YouTube and Rumblefish are partnering to give YouTube video makers access to some of the top music used in films, video games and TV shows to add to their online videos, legally, with a new product that launches June 29.
Rumblefish will make some 35,000 tracks available for $1.99 each at FriendlyMusic.com, that users can download, add to a video and publish. The license gives users non-commercial rights to the songs for the life of the video, one song per video, a simplified license that mirrors the one from the company's business side.
The key here is non-commercial use, said Rumblefish CEO Paul Anthony.
"This is music that the average YouTube user can download and use in videos," he said in a conference call. "There are, literally, thousands of great songs from artists and genres around the world to choose from." Anthony said one track each week also would be offered free.
YouTube users have long run the risk of having their videos muted or taken down if they used music without a license. The new service allows them to browse a catalog, select a song, purchase it and download it for use in the video. Songs can be edited
Anthony said more music from name artists will be added in coming months
Although Rumblefish and YouTube are partnering in the launch, Anthony said the videos that use Rumblefish music can be uploaded to other sites, too. And, should your video hint at going viral, you can purchase a commercial license for the track, allowing you the option of trying to monetize it.
Non-profit organizations will also have access to the catalog, and be allowed to use the $1.99 pricing model for their promotional offers. "This is really for the everyday user," Anthony said.
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