YouTube drew more than 14.6 billion online video views in May, some 43 percent of all videos viewed online. It was a record for the company. Hulu, meanwhile, was the only other video site to top 1 billion views, recording 1.17 billion views for a 3.5 percent share of the market, comScore reports. Overall, U.S. Internet users watched 34 billion videos last month.
Microsoft, Vevo, Viacom, Yahoo, CBS Interactive, Turner Network, Fox Interactive and Facebook made up the rest of the Top 10.
Facebook, with 45.4 million unique viewers, made it into the Top 4 in that category, behind behemoth Google (144 million), Yahoo (46 million), and Vevo (45.6 million). Some 183 million viewers watched an average of 186 videos each in May, with Google viewers watching 101 each.
comScore said nearly 85 percent of the total U.S. Internet audience watched online video during the month, with the average video being 4.3 minutes long. Hulu viewers watched an average 27 videos for a total time of 2.7 hours each.
- see this release