This month YouTube celebrates its sixth birthday with an announcement that it's uploading 48 hours of video every minute--a 100 percent year-over-year increase, and up 37 percent in the past six months--and now records more than 3 billion global daily views a day, which is up more than 50 percent from a year ago.
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YouTube celebrates its sixth birthday by announcing it is uploading 48 hours of video per minute. |
And, while there are still plenty of drunken cat videos, the site increasingly is seeing professionally produced video, more broadcast video and a high-caliber of USG video.
Another thing that has increased, reports All Things Digital, is advertisements.
YouTube recently rolled out "First Watch" ads, a pre-roll that runs before the first video of the day for users, matched to the type of video they've selected, as long as it's a video proffered by a YouTube partner (so, no ad before much of the USG content).
So far, YouTube said, it's shown 15 million ads a day during a testing period.
For more:
- see this YouTube post
- see this All Things Digital article
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