YouTube turns 6, hits 3 billion daily views a day

This month YouTube celebrates its sixth birthday with an announcement that it's uploading 48 hours of video every minute--a 100 percent year-over-year increase, and up 37 percent in the past six months--and now records more than 3 billion global daily views a day, which is up more than 50 percent from a year ago.

YouTube's Sixth Birthday

YouTube celebrates its sixth birthday by announcing it is uploading 48 hours of video per minute.

And, while there are still plenty of drunken cat videos, the site increasingly is seeing professionally produced video, more broadcast video and a high-caliber of USG video.

Another thing that has increased, reports All Things Digital, is advertisements.

YouTube recently rolled out "First Watch" ads, a pre-roll that runs before the first video of the day for users, matched to the type of video they've selected, as long as it's a video proffered by a YouTube partner (so, no ad before much of the USG content).

So far, YouTube said, it's shown 15 million ads a day during a testing period.

For more:
- see this YouTube post
- see this All Things Digital article

Related articles:
YouTube expands movies offerings
YouTube is finally entering the VOD fray
YouTube offers shorts from Tribeca Film Festival
YouTube acquires Next New Networks
Google earnings top analyst expectations; YouTube revenues double
Google acquires Irish company to improve YouTube video quality