The YouTube TV app has hit a milestone.
The app, according to TechCrunch, citing data from App Annie and Sensor Tower, has amassed 2 million downloads. The data also show that downloads are essentially split between Android and iOS.
Of course, as the report points out, the number of downloads for the app doesn’t necessarily equal the number of subscribers for the service. And YouTube has yet to divulge subscriber numbers, so there’s no concrete comparison available.
But the number of downloads is impressive given the short amount of time YouTube TV has been available and the service’s still fairly limited reach.
Last week, YouTube TV made good on its promise to expand by adding 10 more markets, effectively tripling its footprint to 15 metro areas. The new markets are Washington, D.C.; Houston, Texas; Atlanta, Georgia; Phoenix, Arizona; Detroit, Michigan; Minneapolis-St. Paul, Minnesota; Miami-Ft. Lauderdale and Orlando-Daytona Beach-Melbourne, Florida; Charlotte, North Carolina; and Dallas-Fort Worth, Texas.
YouTube TV was already available in Chicago, Philadelphia, New York City, Los Angeles and the San Francisco Bay area.
This week, YouTube TV took a step toward clarifying its viewership metrics for advertisers by jumping into Nielsen’s Digital in TV ratings, which will combine eligible live, DVR and on-demand TV for YouTube TV and Hulu with traditional linear TV ratings.
"The inclusion of eligible TV viewership from Hulu and YouTube TV viewership in C3 and C7 through Digital in TV Ratings is a major accomplishment in delivering Nielsen Total Audience to the marketplace," said Megan Clarken, president of product leadership at Nielsen, in a statement. "We are proud to be able to deliver this solution to our clients as part of our commitment to provide trusted, independent measurement of the evolving modern media landscape."