Advertising technology company YuMe says it now supports HTML5 video ads, allowing advertisers to reach iPad, iPhone, iPod Touch and Google Android device users as they surf the Web, and allow publishers to monetize those video ads without having to implement new technology that focuses on the new standard.
Publishers who upload their inventory to YuMe's ad network will automatically have their ads delivered to HTML5-supported players as YuMe will translate the ads behind the scenes for viewing on the appropriate video player or browser.
Publishers also can manage their video campaigns using YuMe's ACE Ad Management Platform, cloud-based ad operations tools that publishers use to maximize their revenue from their video inventory.
"YuMe is committed to helping publishers monetize their video content on every possible viewing device, including mobile," said Jayant Kadambi, co-founder and president of YuMe.
According to The Nielsen Company, the mobile video audience grew 51.2 percent year-over-year to more than 20 million users, who spend on average more than 3.5 hours each month watching video on a mobile phone. Coda Research Consultancy forecasts 95 million out of 158 million mobile handset subscribers in the U.S. will be watching video on their phones, and mobile video will account for more than two-thirds percent of all mobile data usage in the U.S. by 2015
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