YuMe has scored $12 million from Samsung Ventures and Translink Capital to be used to aggressively expand YuMe's footprint in the nascent connected TV space and fuel global expansion.
The company, which earlier this month announced a deal with LG Electronics to integrate its online ad technology into the electronics manufacturer's line of connected TVs, said the space is scaling rapidly. Research shows that more than 35 million Interet-ready TVs will be in consumer households worldwide by the end of 2011, and an estimated 65 percent of TVs sold in 2012 will be connect-capable.
As Will Richmond points out at VideoNuze, the investment from Samsung might indicate that Samsung will be the next manufacturer to integrate YuMe's ad platform into its connected devices.
For more:
- see this release
- see this VideoNuze article
Related articles:
LG, YuMe team on connected TV ad platform
Smart TV shipments to grow 750% by 2012
Has the 'connected TV revolution' really begun, or is it still a skirmish?
Cord cutters get a new device that may tip some scales...
Research: Pay-TV operators need to prepare to leverage connected TV boom