YuMe, Ooyala partner in ad-placement play

Advertising technology company YuMe has partnered with Ooyala to launch a new program for the OVP’s customers with premium content that allows them to manually insert YuMe ad overlays at points they select when publishing live streams. Using Ooyala’s Backlot dashboard, users users can insert YuMe-supplied overlays from major advertisers like Ford, Target and BlackBerry.

“We built YuMe’s technology to help publishers monetize videos wherever and however they choose to distribute them as the online video industry evolves,” said Jayant Kadambi, YuMe's co-founder and president, in a prepared statement. “As a leading online video platform, Ooyala works with some of the biggest media companies in the world, and we look forward to helping them monetize their live, streaming video.”

YuMe -- named to the 2008 Fierce 15 Online Video Movers and Shakers list -- in 2007 became the first video advertising technology company to support dynamic ad insertion into live video when it added the feature to ACE, its video ad management system for web video publishers.

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