YuMe's 'ACE for Advertisers' gives buyers full control of online video ad campaigns

Online video advertising company YuMe says it's making it easier for media agencies and advertisers to control the lifecycles of their ad campaigns online, introducing ACE for Advertisers, a system it says provides buyers with an end-to-end, buy-side video ad management that can deliver ads to online, mobile and IPTV devices, giving advertisers multi-channel flexibility.

Built on YuMe's ACE technology platform, which serves more than 1 billion impressions per month, the new product streamlines processes for media planning and buying, ad trafficking and creative management, ad serving and optimization, and post-campaign analytics, the company said. It also can help buyers optimize ad spend across publishers, ad networks, and exchanges to achieve greater reach, campaign performance, and ROI, company co-founder and President Jayant Kadambi said.

"Our new ACE for Advertisers solution gives advertisers, agencies, and trading desks a platform through which they can engage in large-scale video advertising--with direct-private publishers, through ad networks and exchanges, and across mobile devices and connected TVs," said Kadambi. "ACE for Advertisers enables them to run their own private network, giving them control, visibility, and the means to incorporate and leverage their own data and processes."

YuMe, along with its ACE platform, is continuing to evolve, working to better promote its ability to reach all screens: PC, mobile and IPTV. The Redwood, California-based company aggregates video content representing hundreds of premium publishers including MSN, NBC and Fox News. YuMe is privately held and backed by Accel Partners, BV Capital, DAG Ventures, Khosla Ventures and Menlo Ventures.

In February, it closed its latest round of funding, a $25 million infusion it said was earmarked for expanding its video ad management platform, and helping it to further develop video ad delivery across high quality in-stream content.

According to comScore, YuMe represents 1.2 billion in-player video streams per month, and has a potential reach of 76 million unique viewers per month. YuMe's 500-plus publishers include MSN, MSNBC Digital Network, IDG Entertainment and Glam Media on multiple platforms, including PC, mobile and IPTV. The six-year-old company said it  reached profitability and served an average of 30 million in-stream video ads per day in December 2009.

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