Zencoder takes to the cloud for batch video encoding

Startup encoding company Zencoder is now offering publishers cloud-based batch video encoding, making it easier for content providers to encode entire libraries of content to all of the popular video formats, and to new video sizes, in order to accommodate distribution to a growing number of Internet-connected devices.

The company also is offering a limited time pricing promotion for encoding to Google's royalty-free, open source WebM video codec.

"More and more publishers want to support HTML5 video, and WebM is an integral part of HTML5," said Jon Dahl, Zencoder CEO and co-founder. "But adding support for new formats can be difficult, especially for content providers that have large backlogs of legacy content. Our batch encoder makes it easy for content providers to adopt new video technologies, whether that is WebM, adaptive bitrate streaming, or HD.

The cloud-based encoding company last month said it had landed $2 million in funding, which the company said will be used to accelerate Zencoder's growth and technology  development.

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