Hulu with Live TV will raise the price of its base package by $10, bringing the cost up to $54.99 per month. The price change will kick in on December 18.
The company said in a blog post that the new price will allow the service to continue offering live news, sports and entertainment programming.
“Price changes are never easy to stomach, and we know that many people don’t watch live television year-round, so we’ve made it easy for Hulu subscribers to switch back and forth between our plans to best suit their needs,” Hulu said.
The company also said that many Hulu customers want even more choice and control over their live viewing experience, so it’s “actively exploring” ways to provide additional, more tailored live TV options.
Hulu’s previous price hike came earlier this year when the company reduced the cost of its ad-supported VOD service but raised the cost of its live TV service by $5/month.
Hulu’s price increase arrives approximately one month after AT&T TV Now began alerting its subscribers about price increases. Variety confirmed the increase, which will require subscribers to AT&T TV Now’s Plus package pay $65 per month, up from $50. Those price increases will kick in this month.
“We’re adjusting our pricing to reflect the cost to deliver content to our customers,” an AT&T spokesperson told Variety. “Customers can contact us at any time to review their plans or make account changes.”
At the same time, PlayStation Vue – one of the earliest entrants into the streaming TV market – last month announced plans to shutter its service on Jan. 30, 2020.
John Kodera, deputy president of Sony Interactive Entertainment, said the costs of running the service had become too much to shoulder.
“Unfortunately, the highly competitive pay TV industry, with expensive content and network deals, has been slower to change than we expected. Because of this, we have decided to remain focused on our core gaming business,” wrote Kodera in a blog post.