Making the leap to fully automated operations driven by AI is not a simple process. However, communication service providers (CSPs) are moving in that direction. While challenges remain, applying AI across CSP operations is a concept that is gaining traction. Download Now!
Jim Keller, Discovery's new Executive VP, Digital Ad Sales and Advanced Advertising, is passionately vocal about providing relevant, targeted advertising at a granular, individualized level. In this interview, Keller talks about why data-driven advertising is essential in today’s media landscape, how Discovery is standing apart from the competition, and what the future of video advertising holds. Download Now.