News of Note—AppNexus, AT&T, CuriosityStream and Xandr

news of note
(Pexels)

Here are some other stories we’re following today:

> AT&T Communications and Xandr, AT&T’s advertising business, said AT&T will consolidate its programmatic advertising spend on the open exchange through Xandr’s Demand-Side Platform, the AppNexus Programmable Platform. Release

> CuriosityStream founder John Hendricks predicts an SVOD battle royale in 2019. Multichannel article

Sponsored by IBM

Webinar: Delighting Viewers with Content: Cloud Enabled Remote Production

Wednesday, June 24, 2020 | 12pm EST / 9am PST
IBM Aspera's multi-cloud roots enables broadcasters to move terabytes of video content at maximum speed, allowing production teams around the world to co-create, untethered by location. Hear how Fox Sports delighted millions of Super Bowl LIV and 2019 FIFA World Cup viewers by producing more content than ever, delivered to viewers across broadcast and web devices alike.

> A new study says DVRs like TiVo don't reduce the amount of live TV or advertising that viewers watch. Engadget article

Read more on

Suggested Articles

Locast is trying to expand its footprint while facing a legal challenge from the top broadcasters in the U.S.

Early days for HBO Max have been marked by continued distribution woes and an open internet controversy.

A group of democratic U.S. senators is challenging AT&T on its recently confirmed plans to exempt HBO Max from data caps.