At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

Sam BookmanWelcome to the IBC 2014 Preview Issue. This year, broadcasters, cable operators, and a host of service and equipment providers will converge in Amsterdam to explore one dominating theme: Can traditional television survive the onslaught of nontraditional media?

The conference's opening keynote, "Assessing the Health of Broadcast TV," faces the question head-on, with panelists including Bruce Tuchman, president of AMC Global, and Charlie Vogt, CEO of Imagine Communications, discussing broadcasting's new challenges.

Other sessions will discuss whether mobile technology is destroying broadcasters' revenues, and if multi-platform delivery can ever truly replace over-the-air broadcasting.

Google Europe President Matt Brittin will keynote the Friday, Sept. 12 opening session, highlighting YouTube's work with content creators. The show's emphasis on online video is hardly an accident: despite the worries over current advertising revenue models, broadcasters are clearly keeping a close eye on options rising in the OTT space.

The shifting advertising market is a key part of our IBC Preview Issue this year. As correspondent Kevin Downey reports below, advertising upfronts held this spring were sluggish, falling 7 percent. However, some analysts feel that TV advertising revenues will bounce back. Downey details several reasons why television could adapt to this new landscape.

This year's IBC will also provide more than 50,000 attendees an updated look at several new technologies and standards. Top of mind for many content delivery vendors is 4K (or Ultra High Definition) and the challenges involved in delivering a high quality signal to viewers. Compression standards like H.264, HEVC, and MPEG 4 will be bandied about. And the content ecosystem will be a hot topic once again, with content delivery networks and cloud technologies on display and under discussion.

Correspondent Monica Alleven gives us a rundown of some of the products and services to be featured on the show floor at IBC, including those from Verizon, Adobe, Rovi and Harmonic, to name a few.

Next week, I'll be covering the latest news direct from the show floor at IBC 2014. Check FierceCable and FierceOnlineVideo throughout the show for updates from one of the broadcasting industry's biggest annual events. And for all the news from IBC, make sure to visit the IBC Live mini site.--Sam

P.S. For more from the show floor: Follow @FierceOnlineVideo on Twitter for up-to-the-minute updates from #IBC2014. Additionally, FierceCable and FierceOnlineVideo now have their own LinkedIn groups: click here or here to join and jump into the discussion.

At IBC, broadcasters and cable operators to chart a new path in a changing video landscape

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