Brightcove - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15


Where it's based: Cambridge, Mass.
When it was founded: 2005
Investors: Accel, AOL, Brookside Capital, General Catalyst Partner, InterActiveCorp/IAC, The Hearst Corporation and the New York Times Company


Why it's Fierce: Brightcove is a member of the Fierce 15 again...  that's because it continues to innovate. It's latest iteration, Brightcove Express covers a segment of the market it's pretty much ignored -- the entry level. At $99 a month, the Express can be attractive to customers who know Brightcove's reputation for quality but couldn't afford the pricetag. Look at it as the "E" Series from Mercedes, same top quality, just fewer bells and whistles... and it feels good to own it anyway.

The company released the Express version of its platform as part of its Brightcove 4 release. That product improves its cloud encoding, offers high-quality default encoding and more formats and includes adaptive streaming over any connection. The goal, said founder and CEO Jeremy Allaire, was to provide more options for monetization and prime the service for use across social networking apps.

Until recently, Brightcove has focused on the high end: Buena Vista, National Geographic and 20th Century Fox. But Allaire believes video is good for every business... if it's done correctly: “As video becomes pervasive on the Web, publishers face increasingly complex and demanding requirements that often span multiple use-cases and devices. Brightcove 4 provides a powerful and extensible suite of new services that make it easy for customers to execute three-screen strategies and generate additional value from online video through new distribution and monetization opportunities.”

Brightcove - Top Online Video Company 2009: FierceOnlineVideo, Fierce 15