While getting the answers right by looking over your classmate's shoulder isn’t necessarily a virtue, credit the No. 3 U.S. cable company with licensing the very best video technology system it can buy for its customers.
Cox, along with Canada’s Shaw Communications, licenses a white-label version of Comcast’s X1 video platform, which Cox calls “Contour.”
According to Cox spokesman Todd Smith, Contour has been available across the company’s national footprint for a year now and about 25% of its pay-TV users have the product.
Cox wouldn’t release data on how Contour might be impacting churn. And we’d have to give the company an “incomplete” based on this important issue. Leichtman Research estimated that Cox lost 30,000 pay-TV users in the second quarter—the same estimate as in the second quarter of 2016.
Again, it’s early. We suspect X1 will do for Cox what it has for Comcast once infiltration gets a little higher.