While the consumption and delivery of video content have been abundantly disrupted in recent years, the situation especially applies for those charged with monetizing content.
That’s the reason why NAB has evolved in recent years as a robust forum for advanced advertising.
In fact, this year’s event will include a dedicated program track branded by Gabbcon, the global audience-based programmatic ad buying conference founded by ad tech vet Gabe Greenberg.
The day-and-a-half Ad Innovation Lab event will kick off April 24 at the Wynn Encore ballrooms and focus on audience-based advertising, streaming, big data, artificial intelligence, drones, virtual reality, augmented reality and other changes impacting the broadcast landscape.
According to program reps, over 175 attendees are currently signed up. Featured “heavy hitters” speaking at the event include David Levy, Fox Networks Group executive VP of nonlinear revenue; Frank Comerford, NBCUniversal chief revenue officer; David Sable, global CEO of agency Young & Rubicam; and Inderpal Bhandari, IBM Watson Global chief data officer.
Sessions will include the monetization-focused “Advanced TV Advertising is Here. Let's Make Some Money” on April 25, featuring: Rany Ng, director of product management for Google; James Rooke, GM of publisher platforms for Freewheel; and Lorne Brown, president of SintecMedia. The 10:20 a.m. panel is focused on “actionable insights into the value of a data-enabled TV ecosystem and the steps to driving revenue through audience segmentation and workflow automation.”
Also on April 25, at 1 p.m in the Advanced Advertising Pavilion, is “Advancing the Ad Creative and Seducing your Audience with the Power of Touch,” moderated by digital media gadfly Seth Shapiro, a governor for the Academy of Television Arts and Sciences. The panel will focus on storytelling techniques using new delivery technologies such as mobile, VR and 360 video.
Meanwhile, on Monday afternoon at 1 p.m., Google Managing Director of Media Platform Sales Chip Hall will help lead a discussion titled “From the Frontlines: The State of Programmatic Media.”
At 3 p.m. Monday, Viacom Chief Data Officer Kern Schireson and Noah Levine, senior VP of advertising data & technology solutions for Fox Networks Group, will be on hand to help discuss the topic, “Unlocking Revenue in a Data-Enabled TV Ecosystem.”
And at 4:15 p.m. on Tuesday, Steve Shannon, general manager and senior VP of content and services at Roku, and Mashable founder and CEO Pete Cashmore will discuss “Video Platforms of the Future.”
Adjacent attractions include the Virtual and Augmented Reality Pavilion, which provides industry insiders a chance to look ridiculous in funny glasses. Exhibitors, meanwhile, will be tented up in the Advanced Advertising Pavilion.