Hulu + Live TV swings back to subscriber losses

Hulu
(Hulu)

Q4 2020 subscriber total: 4 million

Q3 2020 subscriber total: 4.1 million

Hulu + Live TV, the vMVPD co-owned by Disney and Comcast, recorded explosive growth in the third quarter, adding 700,000 subscribers, more than the total number of AT&T TV Now subscribers. Moffett said that the service may have benefitted from being priced well below YouTube TV. However, once Hulu + Live TV’s price increase took effect in late 2020, that advantage dissolved, and the service gave back 100,000 subscribers in the fourth quarter.

Hulu + Live TV raised its price by $10 per month, from $54.99 to $64.99, beginning in December for both new and existing customers. The price of Hulu with no ads plus live TV also increased from $60.99/month to $70.99/month. While the price went up, the service did add 14 additional networks including Comedy Central, Nickelodeon, MTV, BET and Paramount Network.

The price hike came almost exactly one year after Hulu + Live TV’s previous increase, which raised rates to $54.99/month. At the time of the last price increase, Hulu said that it was making it easy for Hulu subscribers to switch back and forth between its plans since many people don’t watch live television year-round.

Despite the slight setback for Hulu’s vMVPD, the streaming service was a big contributing factor to improved results for Disney’s direct-to-consumer business. Segment revenues for the quarter increased 73% to $3.5 billion and operating loss decreased from $1.1 billion to $466 million.

Hulu + Live TV swings back to subscriber losses
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