Mediacom ended the second quarter with 829,000 pay-TV customers across its two operating divisions, down only about 1.5% year-over-year.
Revenue from pay TV declined 1% to $201.3 million—TV is still Mediacom’s biggest revenue producer, even if the margins aren’t what they used to be due to rising programming expenses.
Mediacom has made it clear that its business priorities are in higher-margin residential high-speed data and commercial services. But unlike other midsize cable operators, it hasn’t come close to abandoning video.
The New York-based operator has attempted to create more choice in its channel bundling of late. It hasn’t kicked a major programming supplier like Viacom to the curb. And just as a lot of Tier 2 cable operators successfully have done, Mediacom has partnered with TiVo to create a modern full-home TV experience for its customers.
Mediacom’s grade gets knocked largely due to customer perception. The cable company’s score improved by 4% in this year’s edition of the American Customer Satisfaction Index report on pay-TV services. But Mediacom still finished dead last, right behind Comcast.