Ono: Spain's leading cable TV operator does battle in the TV services market against incumbent telco Telefonica's Imagenio IPTV service, one of the most successful telco TV offerings in the world. Ono this year recruited Rosalia Portela, a former Telefonica director, as its CEO. For a cable TV operator, it has been particularly aggressive with video-on-demand using an innovative advertising-supported service to enable customers to have free VoD content. "Ono" may now be translated in English as "Oh, yes" (except when preceded by "Yoko").
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