Q4 2020 subscriber total: 2.47 million
Q3 2020 subscriber total: 2.46 million
Sling TV stood pat in 2020 while competing virtual MVPDs including YouTube TV, Hulu + Live TV and fuboTV all raised their rates.
In January, though, Sling TV raised prices by $5 per month for new subscribers to the service, which will now start at $35 per month for the Sling Orange or Sling Blue packages. New customers can also choose to subscribe to both Sling Orange and Sling Blue for $50 per month, which also represents a $5 per month increase.
Sling TV is one of the longest running vMVPDs and it could be doing a lot more to chip away at its rivals, particularly considering it costs almost half as much. Dish Network Chairman Charlie Ergen acknowledged Sling TV’s need to do better during his company’s most-recent earnings call.
"We should have more market share there. We stumbled a little bit with the quality of the user interface and user experience. Our network was best at the beginning, but we got a little complacent... We have room to improve, that's for sure, we should have got more market share,” Ergen said.
Dish this week signed a deal with DraftKings to integrate sports betting directly into its pay TV experience. The companies are starting with Dish TV but will move onto Sling TV, which could give vMVPD a way to stand out in the field and spark faster growth.