WideOpenWest is actually the nation’s sixth largest cable operator, ending the second quarter with 458,200 pay-TV customers.
WOW! has lost 12.6% of its video base within the last year, dropping another 16,000 users in the second quarter.
The Englewood, Colorado-based overbuild is showcasing its five-year-old “Ultra” product, a whole-home video solution based on Arris technology. But bundle options are decent, with minimalists able to select a skinny “Small Cable” option that includes major broadcast and news networks.
Meanwhile, all the major suppliers are represented, including Viacom.
“We’re probably not as negative on video as other cable companies around our size,” WOW CEO Steven Cochran told FierceCable in an interview conducted earlier this year. “We still think there’s a lot of customers who want to bundle their video with data. In fact, 60% of our customers take video. There’s still value to us, and value to the customer. But we don’t look at video as a growth mechanism.”