Content owners, distributors and creators gathered for an important thought leadership breakfast on Tuesday, April 25th at NAB to discuss the rapidly evolving media and broadcast landscapes. The breakfast addressed many of the complex questions facing content owners and end users in the evolving digital media ecosystem for delivering interactive, anyscreen experiences.
Cisco and its technology partners, including Intel, Grass Valley and Presidio, were joined by the chair of the Producers Guild of America New Media Council, for a panel discussion “IP, OTT, OMG!” which featured many of the innovative challenges which must be addressed by the industry in the next five to 10 years, including:
- Tipping the scale: How do you easily scale digital distribution of live and premium content?
- IP for Anyscreen TV: Broadcast video functions and processes are shifting to IP and cloud/virtualization; What does the optimized future supply chain across the ecosystem (production to distribution) look like? How does it open up more revenue sources?
- Managing Expectations: How do media companies manage expectations for next gen technologies including Ultra HD and Virtual Reality?
Watch the video below to see and hear what they had to say.