Amagi launches Ultra HD playout cloud platform on AWS

Amagi deals in cloud-managed broadcast services and targeted advertising for TV and OTT. (Amagi)

Amagi today launched its Cloudport Ultra HD playout platform, which will allow broadcasters to playout UHD content directly from Amazon Web Services (AWS).

The company said its new product offers dynamic graphics, Dolby surround and captioning support on AWS EC2 compute instances without the use of GPU processors.

"Given the dynamism in UHD market in terms of evolving HDR standards and varying degrees of platform readiness across the globe, this solution provides future-proofing of UHD implementations for content owners and TV networks," said Baskar Subramanian, co-founder of Amagi, in a statement. "Cloudport UHD eliminates the need for broadcasters to invest in capital infrastructure that can become redundant with the changes in the marketplace."

RELATED: Amagi CEO says brick-and-mortar broadcast facilities will be gone in 2-5 years

"This is a key milestone, not just for Amagi, but also for the cloud broadcast industry. We are now able to offer customers true cloud playout to suit varied requirements – SD/HD/UHD," said Deepakjit Singh, CEO of Amagi, in a statement. "The new UHD capability on CLOUDPORT provides a compelling option for linear TV networks to transition from traditional playout and delivery to a secure, scalable, and reliable cloud broadcast infrastructure. This is yet another step for us in strengthening our existing relationship and collaboration with AWS."

Amagi deals in cloud-managed broadcast services and targeted advertising for TV and OTT. The company said it manages more than 200 channels in more than 40 countries. Cloudport offers additional features including remote management via Web UI, automated alerts and cloud MCR capabilities, and is sold with a 'Pay-as-you-go' model.

Suggested Articles

Alan Wolk, co-founder and lead analyst at TV[R]EV, tackles questions about HBO Max leading up to its launch and how Amazon can make trouble for Roku.

Future Today reached a new distribution deal with Cox to launch its Fawesome, HappyKids and FilmRise channels on Cox Contour and Stream.

AT&T is reportedly under pressure again to sell off its DirecTV business as the satellite TV industry continues to rapidly lose customers.