AT&T and augmented reality startup Magic Leap are teaming up for a new version of DirecTV Now that will allow users to watch four shows at a time.
In a rough demo, four separate video streams—CNN, HBO, TNT and TBS—are all called up and placed in an AR interface. It’s an approximate look at what the DirecTV Now beta launching on Magic Leap One in 2019 will look like.
AT&T earlier this year signed an exclusive deal to sell Magic Leap headsets and today AT&T announced that it will offer WarnerMedia content up for in-store demos with the headsets.
“Eventually films, shows and games could follow you out of the stores and onto the streets or into your home,” AT&T wrote in a release. Warner Bros., which is a part of WarnerMedia, is an investor in Magic Leap.
AT&T’s and Magic Leap’s content plans come alongside news that AT&T plans to launch a wireless 5G test zone on Magic Leap’s corporate campus in Florida.
"New and immersive experiences from Magic Leap's developers eventually riding on the AT&T mobile 5G network will redefine entertainment and productivity," said John Donovan, CEO of AT&T Communications, in a statement. "And only AT&T is bringing us one step closer to the future of connectivity with the introduction of a mobile 5G network and a mobile 5G device in parts of 12 cities this year."
Magic Leap headsets have begun shipping Wednesday, several months after announcing its first product.
The hardware is comprised of three parts. The Lightwear headset uses Magic Leap’s Lightfield technology, which uses photonics to blend digital objects into real-world settings. The Lightpack is a graphics processing device that can be clipped onto the user. The product also includes a wireless controller.