AWS megacustomer Netflix using Google Cloud more: report

Amazon sign on storefront
(Amazon)

This article has been updated to clarify Netflix's use of Google Cloud.

Netflix has long been a major and faithful customer of Amazon Web Services but reports suggest that the SVOD has begun experimenting with rival Google Cloud.

As a high-profile AWS user, much has been made of the company’s lengthy process of shifting its operations over to Amazon’s cloud.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

According to The Information, Netflix may be using Google Cloud for applications involving artificial intelligence.

Netflix reached out to clarify that it is only using Google Cloud for disaster recovery workload.

Netflix confirmed that it’s not turning its back on AWS.

“There is no change in our comprehensive relationship with AWS. We’ve had a few disaster recovery workloads with Google for a while and we always experiment with new technologies. There’s nothing bigger here,” the company said in a statement obtained by GeekWire.

Among huge content and marketing budgets for 2018, Netflix has also set a development budget of $1.3 billion and AI experimentation could play a big role in that R&D.

RELATED: Comcast expands partnership with Amazon Web Services for cloud provision

Of course, Amazon has plenty of other customers using its cloud business. Earlier this year, Comcast named AWS as its preferred cloud provider as the operator focuses on cloud services for its X1 Voice Remote technology and its home automation offerings.

Last last year, Turner also named AWS its preferred provider.

Turner said it has rebuilt its end-to-end media supply chain on AWS and is moving decades of content to the cloud—including a 15-petabyte-sized library of archived CNN videos. AWS said its machine learning capabilities will allow Turner to analyze and extract video metadata for optimizing content delivery systems to add more personalization and provide more information to advertisers, content creators and media research analysts.

And last summer Hulu picked AWS to help with operations around the launch of its livestreaming TV service.

Suggested Articles

FuboTV is reporting some significant increases in engagement on its streaming TV service as part of its new Portrait of a Cord Cutter report.

Verizon is revealing any specific numbers yet about how its Disney+ promotion is going, but CEO Hans Vestberg did call it a “win-win."

Peloton is teaming up with Amazon to launch a streaming TV app on Amazon Fire TV devices and smart TVs in the U.S., the U.K. and Canada.