BlackBerry making its HEVC patents available through Velos Media

illustrate videos
Velos Media is up against other HEVC patent pools including HEVC Advance and MPEG LA. (iStock)

Velos Media announced that BlackBerry has joined the platform and will make its entire portfolio of HEVC patents available for license through the Velos Media marketplace.

With the addition of BlackBerry, Velos Media now offers HEVC patents from six companies. Ericsson, Panasonic, Qualcomm, Sharp and Sony all previously signed on.

“We are happy to have BlackBerry join the Velos Media licensing platform and further enhance access to important HEVC innovations that enable consumers to enjoy richer video experiences,” said Fred Telecky, president of Velos Media, in a statement. “Velos Media’s streamlined approach allows product manufacturers to have a reasonable and efficient path to secure a license, and our patent holders to receive a fair return on their R&D investments.”


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

RELATED: Velos Media launches independent HEVC licensing platform

HEVC, or H.265, is built to reduce the bandwidth needed to download video files while maintaining the quality of the images. Velos says it is offering simplified access to patents at "reasonable rates and with one license" for companies using the HEVC codec.

Velos Media is an independent company but was founded by the Marconi Group.

“We’re streamlining the patent licensing process by offering a single license to end user product companies that manufacture or sell HEVC-enabled devices, thereby creating a solution for them and patent holders alike,” said Kasim Alfalahi, co-founder of the Marconi Group, in a statement. “This solution is available to all who wish to participate, and we welcome interest from other innovators who have contributed to the HEVC standard and have patents representing those contributions.”

Velos Media is up against other HEVC patent pools including MPEG LA (which includes Apple, Canon, JVC Kenwood and Samsung) and HEVC Advance (which includes Dolby Labs, Mitsubishi, Warner Bros. and Samsung).

Suggested Articles

Amobee is launching a data marketplace for connected TV advertising to provide brands and agencies with access to data for activation across connected TV and…

When Charter and Disney earlier this week announced their new carriage agreement, they included news about cooperatively working against video piracy, which…

Cord cutters who opt for streaming video services instead of traditional pay TV will inevitably increase their broadband consumption. But some new research…