The Consumer Technology Association has introduced its first standard for augmented reality and virtual reality technologies.
The publication, CTA-2069 or “Definitions and Characteristics of Augmented and Virtual Reality Technologies,” houses various terms defining technologies such as AR, mixed reality, outside-in-tracking, VR video and VR images, room-scale VR and X reality (XR).
“Our first AR/VR standard represents an important step in addressing key emerging technology areas,” said Brian Markwalter, senior vice president of research and standards at CTA, in a statement. “The industry created this standard to build upon definitions created by CTA’s AR/VR Working Group that provide consumers insight on the broad range of technologies and experiences available. With this standard, the industry has created a blueprint to more effectively support AR/VR technologies and bring them to a broader market.”
The new standard arrives as CTA’s Sales and Forecasts report says virtual reality technology has become a $1 billion sector in the U.S. The organization estimates 4.9 million VR units will be sold in 2018—up 25% from 2017. The sales will generate $1.2 billion in revenues, up 18%. CTA attributes the growth to increasing popularity among gamers and a competitive market for AR/VR accessories.
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“Standardized, market-centric definitions are an important first step for the industry,” said David McIntyre, senior vice president of strategy and standards for Xperi Corporation, and chair of the CTA AR/VR standards group, in a statement. “I look forward to increased industry involvement as CTA works on other areas of XR standardization in service of the industry and consumers.”