Eluvio, a new software platform provider for content owners, says its new service can provide ultra-low latency video distribution without the need for content delivery networks.
Eluvio Content Fabric is the company’s proprietary architecture that was developed by a team run by CEO Michelle Munson and Serban Simu, the founders of Aspera and inventors of the FASP fast file transport protocol. Content Fabric is described as a global software overlay network that enables just-in-time video distribution directly from the source, whether it’s a stream or a file.
The service eliminates the need to create additional copies of files used in distribution networks or storage facilities by using media and data protocols implemented in a blockchain network, the company said.
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“The economics of today’s video ecosystem is defined and hampered by yesterday’s technologies, and we aim to change that,” said Munson in a statement. “The Eluvio Content Fabric enables content owners to manage and distribute video and large form content in ways never before possible, opening publishers to more direct monetization opportunities, and reducing costs by minimizing core bandwidth and storage, and radically streamlining the traditional media distribution workflow.”
One of the company’s first public customers is MGM Studios, which is using the Eluvio Content Fabric for global streaming to web, mobile and TVE audiences of certain properties, including transcoding, multi-format encryption and DRM, access control, and audience reporting.
Eluvio is promising its network tech can handle live, linear, on-demand or hybrid channel combinations served from the same source without pre-generating or distributing any files or versions across the network or storage facilities. The company also says it can transcode, package and deliver live and on-demand 4K video in real time with less than 3 seconds latency for live broadcast and a few hundred milliseconds for on-demand.
The platform also offers content security, monetization, audience metrics, personalization, metadata and open platform APIs for developers.