Facebook, YouTube, others form video ad partnership

Facebook's CEO has reportedly ordered its executives to use Android after a public spat with Apple's Tim Cook (Image coffeekai / iStockPhoto)
The program brings together video ad platforms, creative, measurement and data. (coffeekai/iStockPhoto)

Facebook, YouTube and other companies today are joining forces through Pixability’s new Partner Connect Program, a marketplace for video ad platforms along with creative, data and measurement solutions.

Supply partners include YouTube, Facebook, Instagram and what Pixability calls top connected TV providers, all of which can offer ad inventory across multiple screens and devices.

The program has also tapped creative partners including Celtra and VidMob to help marketers develop video ad content, as well as measurement data providers including Oracle Data Cloud’s Moat Measurement, Nielsen, DoubleVerify, IAS and Experian.

“Accurate measurement has become table stakes for advertising in the digital world,” said Patrick Jones, vice president and general manager of partnerships at Oracle Data Cloud, in a statement. “By connecting advertisers with the data and analytics available through Oracle Data Cloud’s Moat Measurement, Pixability’s Partner Connect Program will help advertisers dig deeper into the metrics that matter to their advertising strategy.”

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“Creative is critical to the success of campaign performance and it’s become absolutely essential for brands to make the right creative choices to power their digital video ad campaigns,” said Greg Lieber, head of partnerships at VidMob, in a statement. “VidMob is excited to be part of Pixability's Partner Connect Program to help advertisers nail creative and succeed in the paid environment.”

“From targeting to measurement, and supply to creative, our Partner Connect Program can help any marketer easily identify the mix of services that their video strategy demands,” said Pixability CEO David George in a statement. “Backed by the Partner Connect Program, marketers can now more efficiently find, select, and activate the partners and services that will best drive impact against their video KPIs.”