Frankly debuts Express Video workflow for livestreaming, clip editing

illustrate videos
Frankly’s new platform is hardware agnostic and builds on Amazon's AWS Elemental Media Services. (iStock)

Frankly introduced its new Express Video workflow Tuesday, which will allow broadcasters to more efficiently publish live video to digital platforms.

With launch partner WICU, a Lilly Broadcasting station, Frankly is working to connect broadcast and digital platforms while keeping in place metadata used for targeting advertising and personalizing content. Lilly will be able to browse 72 hours of recorded station content in the cloud and edit clips for digital publication moments after they air on TV. The edited clips are automatically encoded in multiple bitrates for adaptive streaming to web, mobile and OTT devices.

"Leveraging Frankly Express Video, the WICU newsroom now has access to a solution that seamlessly captures video airing on broadcast television, and clips and publishes that same HD video to social and digital in near real time," said John Christianson, executive vice president at Lilly Broadcasting, in a statement.


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Frankly’s new platform is hardware agnostic and builds on Amazon's AWS Elemental Media Services to acquire, manage, distribute and monetize video. The company said Express Video can record and manage multiple broadcast feeds, as well as livestreams from the field in a single CMS instance, which can help consolidate workflows.

"Frankly is committed to addressing the rapidly evolving challenges of broadcasters and media companies as they conform to the requirements of multi-screen direct to consumer live video engagement and monetization," explained Lou Schwartz, CEO of Frankly, in a statement. "Our Express Video platform is purpose built to ingest, manage, route and seamlessly replace and/or insert advertisements in each discrete live feed in a manner that mimics 'on-premise' switching, with the high quality of video expected from broadcast TV."


Suggested Articles

AT&T spent months hyping up its new streaming TV service but AT&T TV has fallen short of the incredibly lofty expectations the company set for the…

Comcast Spotlight, the advertising sales division of Comcast Cable, has hired Melanie Hamilton as vice president of national sales.

Amid pressure from federal regulators and consumers, YouTube might be planning to do away with advertising that targets children.