Gracenote launching enhanced metadata for search and discovery

To generate its descriptive metadata, Gracenote is relying on data scientists, editorial teams and machine learning technologies to describe TV shows and movies. (Gracenote)

Nielsen-owned Gracenote on Thursday announced the launch of its new descriptive metadata search and discovery solution for pay TV providers, OTT services and connected device manufacturers.

“Major streaming providers average around 40,000 TV episodes and movies in their catalogs but put the onus on their viewers to sort through and find relevant programming,” said Simon Adams, chief product officer at Gracenote, in a statement. “By diving deeper into storylines and characters and assigning much more granular metadata to content, Gracenote Video Descriptors give TV providers powerful datasets enabling fresher discovery, recommendation and voice experiences that satisfy the full spectrum of viewer tastes or moods.”

Gracenote Video Descriptors uses a new dataset that includes metadata corresponding with mood, theme, scenario and characters. In addition, Gracenote Video Descriptors features structured keyword sets for individual TV shows and movies which describe content in more granular terms.


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By focusing on scenarios, Gracenote said its data can be used to identify similar programs based on related descriptors such as “Sweet Revenge” or “Good vs Evil.”

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To generate its descriptive metadata, Gracenote is relying on data scientists, editorial teams and machine learning technologies to describe TV shows and movies.

While Gracenote is working on further honing its metadata, the company is also building search tools that can work across the fragmented OTT landscape. Last year, the company introduced a search tool for unified discovery across apps on OTT streaming devices, gaming consoles and smart TVs.

“Gracenote’s mission is to help providers from all areas of the TV ecosystem make it easy for their end users to connect to great content,” said Simon Adams, general manager of video and sports at Gracenote, in a statement. “Our newest data solution, designed for cable and satellite operators who offer virtual services as well as standalone OTT providers, bridges the best of live linear programming with on-demand libraries to make content easier to find and watch across platforms. By empowering all players in the market to deliver outstanding user experiences, Gracenote is helping them stay ahead of shifting viewing habits and position themselves for success.”

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