Gracenote wants to better track video streaming on mobile apps

Gracenote Mobile Video Analytics will use passive video tests and survey responses to track viewer engagement. (Gracenote)

Nielsen-owned Gracenote launched a new Mobile Video Analytics solution to dig deeper into viewership and performance on mobile video streaming applications.

The company is planning to offer mobile operators, MVPDs, video streaming services and hardware manufacturers a look at mobile app performance and a link to how it affects user behavior and engagement.

The performance metrics will be broken down by wireless/internet service provider, content type and more. The service will look at video resolution, start-up times, buffering, when and where viewers tune in, average viewing time, payload, stickiness, network access, speed.

FREE DAILY NEWSLETTER

Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Gracenote said it wants to find out why mobile users choose to subscribe to or disengage from specific streaming services, including their intention to switch and feedback on pricing.

RELATED: Nielsen's Gracenote launching interactive linear TV ads

Gracenote Mobile Video Analytics will use passive video tests and survey responses to track viewer engagement and will also let wireless providers detect areas of network congestion.

“Nielsen has been at the forefront of measuring television and digital video content for decades and the new Gracenote Mobile Video Analytics solution extends our market-leadership position in the mobile streaming space,” said Mike Greenawald, senior vice president of connectivity for Gracenote, in a statement. “In a hotly-contested marketplace for subscribers, it is critical to understand the factors that drive engagement and retention. Gracenote Mobile Video Analytics identifies the key video performance factors that enable our customers to gain a competitive edge and make more informed business decisions."

Suggested Articles

Altice USA will provide the Altice One OTT platform to its Optimum and Suddenlink customers in their respective regions across the country.

AMSTERDAM – Orby TV, a new prepaid satellite TV service launching in the U.S., is hitching a ride with Eutelsat through a newly announced multi-year agreement.

AMSTERDAM – Comcast has reportedly acquired Metrological, an application platform developer that integrates OTT video services and other content into the pay…