HEVC Advance brings GoPro, Hitachi Koki and others into the fold

GoPro, which recently launched its new HERO camera (pictured), has joined HEVC Advance. (GoPro)

HEVC Advance, shortly after announcing cuts to content distribution royalty fees, has brought a long list of new companies into its patent licensing pool.

The newest licensors and licensees are ACTi, EverFocus Electronics, Fraunhofer, GoPro, Hitachi Koki, Humax, KAIST, Korean Aerospace University, Korean Broadcast System, TechniSat, Telestar and Western Digital.

“We are excited about the response from leading companies to our efforts to meet their needs for providing a better consumer video experience,” said HEVC Advance CEO Pete Moller in a statement. “These latest additions to the program demonstrate our progress, the value HEVC brings to the marketplace, and how widespread adoption of the HEVC/H.265 video compression standard is accelerating.”


Like this story? Subscribe to FierceVideo!

The Video industry is an ever-changing world where big ideas come along daily. Cable, Media and Entertainment, Telco, and Tech companies rely on FierceVideo for the latest news, trends, and analysis on video creation and distribution, OTT delivery technologies, content licensing, and advertising strategies. Sign up today to get news and updates delivered to your inbox and read on the go.

Patent holders within HEVC Advance include Dolby, General Electric, Philips, Mitsubishi, Samsung and Warner Bros.

RELATED: HEVC Advance cuts content distribution royalty fees

The HEVC patent pool, in hopes of driving accelerated adoption of the HEVC/H.265 video compression standard, recently eliminated "subscription" and "title-by-title" content distribution from the HEVC Advance Patent License. HEVC Advance will no longer license nor seek royalty fees for nonphysical HEVC content distribution, including internet streaming, cable, over-the-air broadcast and satellite.

"HEVC Advance has worked hard since its inception to facilitate HEVC adoption and enable consumers to enjoy the best video experience. By eliminating nonphysical HEVC content distribution from our license, we are transforming to meet the needs of distributors looking to adopt HEVC and bring the incredible bandwidth savings and clarity of 4K UHD to consumers," Moller said in the statement.

Suggested Articles

Hulu with Live TV will raise the price of its base package by $10, bringing the cost up to $54.99 per month. The price change will kick in on Dec. 18.

As AT&T TV Now falls back in the pack, Sling TV and Hulu with Live TV have emerged as the co-leaders among virtual MVPDs in terms of subscribers.

Verizon's Stream TV device, for now, doesn't support Netflix.